Apparently no one is hungry anymore. There are, however, a lot of people suffering from “food insecurity.” Somehow that makes it all easier to swallow… or does it?

Does “self-injurious behavior incident” adequately cover someone’s suicide?

Would you buy canola oil if it was sold under its real name: rapeseed oil?

Would you order slimehead fish or orange roughy?

Fuzzy words make the unpleasant more palatable. And they help keep the people who are good at double-speak in office, at war, and in business.